Translate & execute go-to-market plans to deliver in line with Market Budget, focusing on numerical distribution, PMR and quality of the shop’s display.
Translate Marketing strategies (brand initiatives and launch plans) into customised plans by channel/account.
Reference for decisions on assortment, distribution, display, pricing, promotion at Trade Partner level.
Develop promo plans by channel/account, in collaboration with the product/category team.
Conduct business/competition analysis and gather market insights.
Analyze and supervise Sell In and Sell Out performance by Channel/Account.
Contribute to optimize Sales execution effectiveness and Trade coverage.
Propose and monitor trade terms and incentives.
Supervise the generation of 3/6 months rolling Sales Forecast (ODP) by Channel/Account, in close alignment with sales and product/category team.
Key trade partners meetings preparation and participation
Requirements:
Bachelor or master degree in marketing or any related field
Experience as a product manager, category manager, trade management or any similar responsibilities
Driving license and means of transport
Fluent in English and French (both written and spoken)
Ability to build and maintain durable relationships with your stakeholders (internal and external)
Excellent analytical skills and ability to understand the market and the competitors to take strategic decisions
High sensibility to customer behaviour, capacity to analyze and understand it
Proactive and curious
autonomous and with entrepreneurial approach/spirit
Knowledge of Excel, Powerpoint and SAP is a strong asset
